WHO WE ARE
Your Extra Marketer is a small content marketing agency with a single focus on the IT industry.
When IT companies have hard times trying to allocate talent or time to scale content creation, we pitch in to craft powerful messages consistent with the brand voice across channels.
WHY OUTSOURCE CONTENT CREATION TO US
If you are reading this, you are probably among 76% of other companies that want to produce more content this year. Luckily, you are the one who has that extra marketer to help you succeed. And here's how:
No mess with hiring
Finding a mid-level copywriter, let alone experienced in IT, may take you as much as 3 months.
You'll get your 1st content item within 1-3 days upon the request (depending on complexity and scope).
Multiple content creation skills in one place
By tapping into our writing, design and video production expertise, you leverage multi-channel content marketing and scale it according to your current needs.
We chose to specialize in IT only, to build up the in-depth knowledge you can rely on (generalists are not allowed in the building).
Understanding of end customers across industries
We created content that targeted companies with software and IT needs in banking & finance, telecommunications, retail, manufacturing, healthcare and other industries.
Native English proficiency
Each piece of your content, including copy and visual content, will be double-checked by a native speaker.
SOME OF OUR CLIENTS
GETTING STARTED WITH CONTENT MARKETING IN IT
Before launching full-blown content marketing campaigns for our clients, we usually patch the black holes in their content that might have already cost them multiple big customers. Particularly, we look for:
- An ‘About Us’ page that doesn’t clearly say what the business offers
- Incomplete or missing service/product descriptions and case studies
- Non-native English writing
- Language that binges on salesy clichés and jargon
- Webpages and presentations that are poorly visualized and thus difficult to read and understand, and more.